Roberta Saffels
Leading for Positive Impact.
Empowering Leaders to Cultivate Thriving Workplaces.

About Roberta Saffels
Empowering Leaders to Create Thriving Workplaces
Roberta Saffels is a catalyst for positive, sustainable transformation, leveraging over 20 years of global leadership expertise and experience working with thousands of leaders across more than 50 countries, including prominent organizations in Qatar.
A graduate of the University of Pennsylvania with a Master’s in Applied Positive Psychology, Roberta combines evidence-based strategies with cultural fluency to empower leaders worldwide.
Her approach nurtures leadership that is both human-centered and future-ready, enabling resilient, inclusive teams that thrive in the face of change.
Through her work, Roberta inspires leaders to foster workplaces where every individual feels valued, motivated, and positioned to contribute to a brighter collective future.
Positive Leadership in Qatar
Groundbreaking Research
Roberta’s research on Positive Leadership in Qatar focuses on the unique challenges and cultural nuances of leadership in the Middle East.
Her work explores how positive psychology can help leaders in this region foster trust, resilience, and inclusivity, creating environments where individuals feel genuinely supported and empowered to grow.
By understanding the specific dynamics of Qatari culture, Roberta provides leaders with actionable insights that bridge cultural divides and support sustainable growth.
Her research equips leaders in Qatar and beyond with tools to drive meaningful, lasting impact, positioning them to lead with empathy, cultural awareness, and a commitment to creating positive change in their communities.
Clients
We're proud to work with the best










Empowerment programs
Transforming Leaders

Leadership Development Programs
Our Leadership Development Programs are crafted to build transformative, future-ready leaders equipped with the skills to thrive in today’s evolving work environments.

Coaching for Leaders
Our Coaching Programs provide individualized support that meets leaders where they are and guides them toward their next level of growth.

Team Solutions
Our Team Solutions and workshops go beyond conventional training. Our value lies in our ability to blend the science of Positive Psychology with hands-on leadership experience and cultural agility insights, creating transformative programs that resonate deeply with teams from diverse backgrounds.

Keynotes
Our keynotes are designed to inspire and equip leaders with actionable strategies to drive positive change within their organizations. Through engaging stories, evidence-based insights, and practical takeaways, Roberta Saffels empowers leaders to navigate complex challenges, foster inclusivity, and cultivate thriving workplace cultures.
Testimonials
What Clients Say About Their Experience
“The work with Roberta has been fundamental. Leadership development is now a priority across all levels, creating a positive and high-performing environment that reflects in our overall success.”
Transformation: “We’ve seen incredible changes in leadership development and positive leadership. Leaders now encourage their teams to be the best versions of themselves.”
Team Impact: “having leadership as a central focus has created a high-performing and culturally positive work environment.”


Gabriela Tom
“The work with Roberta has been fundamental. Leadership development is now a priority across all levels, creating a positive and high-performing environment that reflects in our overall success.”
Transformation: “We’ve seen incredible changes in leadership development and positive leadership. Leaders now encourage their teams to be the best versions of themselves.”
Team Impact: “having leadership as a central focus has created a high-performing and culturally positive work environment.”

Jennifer Mika Permenter

“Roberta’s service is a necessity for all businesses. She transformed our team, fostering a culture of support, empowerment, and self-starters.”
Transformation: “The one-on-one sessions empowered our staff and cultivated an ongoing desire for growth within our work culture.”
Team Impact: “Our team has turned into a culture of support, self-starters, and accountability,” and notes that discovering individual strengths led to a more cohesive, effective team.

Nicole Alexander
“AMAZING, eye-opening, and truly transformative. Roberta created a supportive, non-judgmental environment that pushed for real growth. Working with her has had a lasting impact on how I lead and live.”
Transformation: “One of the most impactful changes is how I am more intentional about the needs of my team, prioritizing active listening and asking questions to learn more without assuming.”
Team Impact: “I saw an increase in collaboration, trust, and overall engagement. Delegating tasks based on strengths boosted productivity and a sense of ownership.”
